An ex-pupil of mine, Jordan R (Former Gleniffer pupil) has been setting up his own fashion brand and asked me if I would design some logos for him. The brand ‘Say It Like You Mean It – Reworked’ is an extremely long brand name. I had told him of my preference to just keep it as ‘Say It Like You Mean It’ which I was then able to abbreviate to ‘Sily Mi’. This adds more connotations to the branding and I believe it makes it more interesting. I hope he likes it, what do you think?